Governed ads plans, built from what your business actually knows.
A review-ready Google, Meta and Bing ads plan — structure, keywords, copy and budget guidance, from your own knowledge.
No calls — just a simple email exchange to see if it fits.
A one-off agency ads audit typically costs £250–£750, and generic "AI ad tools" don't know your business. Servadra generates a governed ads plan from your own approved knowledge — specific to your services, not a template.
Most "AI ad tools" don't know your business.
They know the internet.
Feed a generic prompt to a generic tool and you get a generic plan — the same campaign structure and the same ad copy any business in your sector would get.
Keywords that sound plausible but miss what you actually offer
Ad copy that could belong to any competitor in your postcode
A budget split with no link to your real services or locations
No connection to the knowledge that already governs your customer service
Servadra plans from your Archon Book instead — the same governed knowledge that answers your customers.
What you get
Every plan is generated from your Archon Book — the same governed knowledge base that powers your customer service — so the recommendations are specific to what your business actually sells, not generic ad-industry boilerplate.
Campaign structure
Suggested campaigns and ad groups mapped to your actual services, so spend is organised around what you sell rather than a one-size-fits-all template.
Keyword suggestions
High-intent, problem-based and location-based keyword ideas, plus a negative-keyword list to help stop your budget being wasted on the wrong searches.
Ad-copy bank
Headlines, descriptions, callouts and sitelinks drafted from your approved knowledge, written within each platform's character limits and ready to paste into your account.
Budget guidance
A suggested allocation across campaigns based on where your services and locations sit — directional guidance, not a spend or result forecast.
Landing-page fit check
A check on whether your landing page matches the intent behind each ad group, with suggestions where the message doesn't line up with what visitors will expect to find.
Provider-ready notes
The plan is structured for setup — hand it to your existing ads provider, or use it yourself if you run campaigns in-house.
Channels covered
Your plan can cover Google Ads, Meta (Facebook & Instagram) and Bing — the three platforms where most UK service businesses see paid search and social traffic, each planned from the same governed business knowledge so your messaging stays consistent across all three.
From your Archon Book to a review-ready plan.
No discovery workshop, no lengthy briefing call — your governed knowledge already carries most of what a plan needs.
Your Archon Book is already set up — services, scope, locations and customer context, structured as part of your governed setup
You submit a short campaign brief — the service to promote, the location, budget range and goal, in minutes not a workshop
Servadra generates the governed plan — structure, keywords, ad copy and budget guidance, ready for you or your provider to action
Why Servadra
From your approved knowledge
Recommendations come from your Archon Book, not generic AI filler that could apply to any business in your sector.
Governed
No prohibited claims, no "guaranteed rankings" or "guaranteed leads" language — the plan stays within the same governance rules that apply to everything else Servadra produces for your business, and works alongside our managed SEO service if you run both.
Review-ready, not auto-spend
You — or your ads provider — stay in control of the live campaign. Servadra produces the plan; nothing is launched or spent automatically.
Planning stays governed. Spending stays yours.
Servadra works within your approved knowledge, tone and claims — the plan never invents a promise your business hasn't made.
No "guaranteed rankings" or "guaranteed leads" language, ever
Every recommendation traces back to your Archon Book, not a generic template
You or your provider stay in control of the live campaign and spend
Running social channels too? See governed social posting with Relay — drafted from the same Archon Book, approved before anything publishes.
Available on Professional plans and above. See our pricing page for plans and options.
Servadra produces a directional planning report from your approved business knowledge. It does not set up, run, or manage advertising campaigns, and does not guarantee ad approval, clicks, leads, sales, or campaign performance. All campaigns must comply with the relevant platform policies.
Try a real enquiry in the widget, then see the governed plan behind it.
See what a governed ads plan looks like for your business.
Explore the structure, check pricing, or try a real enquiry in the widget.
- See governed social posting with Relay → — Social Posting
- See the managed SEO service → — SEO Ranking Service
- See control and escalation structure → — How Servadra Is Governed
- See plans and pricing → — Pricing & Packages
Related Questions
Can I supply my own keywords or do you decide them?
Both. We start with keyword suggestions based on your Archon Book, Google Search Console data, and your market. You can confirm, adjust, or add keywords at any point. Many clients supply terms they already know matter to their business, and we build those into the topic cluster plan. The final keyword list is agreed with you before each month's content is produced.
How well does this handle extra customer queries that pop up mid-campaign?
Campaign spikes can turn tidy operations into a small circus. Servadra can help by giving campaign visitors a chat route, collecting messages, keeping context, and allowing your team to review conversations afterwards. If an advert brings in a sudden run of questions, your staff don't have to treat every first message as a separate manual job. Customers can ask, continue the exchange, and leave details for follow-up where needed. Your team still handles the serious opportunities, but they start with a clearer record instead of a pile of loose messages.
Can this cope with a surge in questions when a campaign is running?
Campaign spikes can turn tidy operations into a small circus. Servadra can help by giving campaign visitors a chat route, collecting messages, keeping context, and allowing your team to review conversations afterwards. If an advert brings in a sudden run of questions, your staff don't have to treat every first message as a separate manual job. Customers can ask, continue the exchange, and leave details for follow-up where needed. Your team still handles the serious opportunities, but they start with a clearer record instead of a pile of loose messages.
Does this support handling an influx of questions when a campaign is live?
Campaign spikes can turn tidy operations into a small circus. Servadra can help by giving campaign visitors a chat route, collecting messages, keeping context, and allowing your team to review conversations afterwards. If an advert brings in a sudden run of questions, your staff don't have to treat every first message as a separate manual job. Customers can ask, continue the exchange, and leave details for follow-up where needed. Your team still handles the serious opportunities, but they start with a clearer record instead of a pile of loose messages.
How can I tell which marketing enquiries show real commercial intent?
Serious enquiries usually leave clues in the conversation. Servadra records sessions and can show top intent, escalation status, message count, timestamps, and duration in the admin area. Your team can use those details to separate light curiosity from stronger commercial interest. For example, someone who asks one broad question and leaves may need nurturing later. Someone who spends longer, asks about onboarding, and leaves a contact message is probably worth earlier attention. You can export raw data to CSV if your team wants to review it alongside campaign activity. That gives you a more grounded view than counting website clicks alone.
Is this system capable of managing additional inquiries that come in during a campaign?
Campaign spikes can turn tidy operations into a small circus. Servadra can help by giving campaign visitors a chat route, collecting messages, keeping context, and allowing your team to review conversations afterwards. If an advert brings in a sudden run of questions, your staff don't have to treat every first message as a separate manual job. Customers can ask, continue the exchange, and leave details for follow-up where needed. Your team still handles the serious opportunities, but they start with a clearer record instead of a pile of loose messages.
What indicators should I look for to spot marketing enquiries that are worth prioritising?
Serious enquiries usually leave clues in the conversation. Servadra records sessions and can show top intent, escalation status, message count, timestamps, and duration in the admin area. Your team can use those details to separate light curiosity from stronger commercial interest. For example, someone who asks one broad question and leaves may need nurturing later. Someone who spends longer, asks about onboarding, and leaves a contact message is probably worth earlier attention. You can export raw data to CSV if your team wants to review it alongside campaign activity. That gives you a more grounded view than counting website clicks alone.
Do busier companies recoup their investment more quickly?
Busier companies often see the evidence sooner. If your website already gets regular enquiries, Servadra has more conversations to organise, more repeated questions to absorb, and more follow-up trails to preserve. A firm receiving three vague messages a week may need longer to judge value. A team receiving dozens of customer questions can compare before and after much faster. Picture a campaign week: instead of manually sorting every message, your team reviews clearer records and contact details. Your return depends on volume, but also on how messy that volume is.
Ready to see your ads plan?
Governed AI, built from your approved business knowledge — for Google, Meta and Bing.
No calls — Just a simple email exchange to see if it fits.
Social Proof
"Enquiries used to arrive half-formed and unclear. Now the first conversation is already structured when it reaches us."
"The team no longer wastes early time chasing scattered details before the real work can begin."
"It freed our people from repetitive back-and-forth and gave them more time for the work that really matters."
"The routine pressure just disappeared. My team now focuses on the work that actually needs judgement."