A governed ads plan — built from what your business actually knows.
Servadra reads your approved business knowledge and produces a review-ready Google, Meta and Bing ads plan: structure, keywords, ad copy and budget guidance.
No calls — Just a simple email exchange to see if it fits.
A one-off agency ads audit typically costs £250–£750, and generic "AI ad tools" don't know your business. Servadra generates a governed ads plan from your own approved knowledge — specific to your services, not a template.
What you get
Every plan is generated from your Archon Book — the same governed knowledge base that powers your customer service — so the recommendations are specific to what your business actually sells, not generic ad-industry boilerplate.
Campaign structure
Suggested campaigns and ad groups mapped to your actual services, so spend is organised around what you sell rather than a one-size-fits-all template.
Keyword suggestions
High-intent, problem-based and location-based keyword ideas, plus a negative-keyword list to help stop your budget being wasted on the wrong searches.
Ad-copy bank
Headlines, descriptions, callouts and sitelinks drafted from your approved knowledge, written within each platform's character limits and ready to paste into your account.
Budget guidance
A suggested allocation across campaigns based on where your services and locations sit — directional guidance, not a spend or result forecast.
Landing-page fit check
A check on whether your landing page matches the intent behind each ad group, with suggestions where the message doesn't line up with what visitors will expect to find.
Provider-ready notes
The plan is structured for setup — hand it to your existing ads provider, or use it yourself if you run campaigns in-house.
Channels covered
Your plan can cover Google Ads, Meta (Facebook & Instagram) and Bing — the three platforms where most UK service businesses see paid search and social traffic, each planned from the same governed business knowledge so your messaging stays consistent across all three.
How it works
Your Archon Book is already set up
Your approved business knowledge — services, scope, locations and customer context — is already structured in Servadra as part of your governed setup. This is the source of truth the ads plan is generated from.
You submit a short campaign brief
Tell us the service you want to promote, the location you're targeting, your budget range and your goal (enquiries, calls, bookings). This takes a few minutes, not a discovery workshop.
Servadra generates the governed ads plan
A structured, review-ready plan is produced from your brief and your Archon Book — campaign structure, keywords, ad copy and budget guidance, on your terms, for you or your provider to action.
Why Servadra
From your approved knowledge
Recommendations come from your Archon Book, not generic AI filler that could apply to any business in your sector.
Governed
No prohibited claims, no "guaranteed rankings" or "guaranteed leads" language — the plan stays within the same governance rules that apply to everything else Servadra produces for your business, and works alongside our managed SEO service if you run both.
Review-ready, not auto-spend
You — or your ads provider — stay in control of the live campaign. Servadra produces the plan; nothing is launched or spent automatically.
Available on Professional plans and above. See our pricing page for plans and options.
Servadra produces a directional planning report from your approved business knowledge. It does not set up, run, or manage advertising campaigns, and does not guarantee ad approval, clicks, leads, sales, or campaign performance. All campaigns must comply with the relevant platform policies.
Ready to see your ads plan?
Governed AI, built from your approved business knowledge — for Google, Meta and Bing.
No calls — Just a simple email exchange to see if it fits.